Journal
Notes on the work.
Short pieces on creative practice: briefs, projects, the craft. Written from our studio in Nigeria.
- 4 min read
Brand film vs documentary: which does your project need?
Half the briefs we get for a documentary really want a brand film, and vice versa. Telling the line between them, and why pitching the wrong one matters.
Read - 3 min read
How to brief a creative agency in Nigeria
What to put in your first email, and what to leave out. Notes from ten years of reading briefs.
Read